AAF NATIONAL STUDENT ADVERTISING COMPETITION

STRATEGIC PLANNER, SYRACUSE TEAM

Syracuse, NY | Jan. 2025 - May 2025

• Created a winning integrated $75M campaign for AT&T

• Performed qualitative/quantitative target and market research

• Conducted XR lab biometric testing for sentiment measurement

TNH AD AGENCY

STRATEGY DIRECTOR

Syracuse, NY | Dec. 2024 - May 2025

• Managed agency’s strategists across six different accounts

• Led agency-wide workshops on steps of strategic planning

• Reviewed all account creative briefs before sharing with the CD

PITCH TEAM ACCOUNT MANAGER

Syracuse, NY | Sept. 2024 - Dec. 2024

• Aligned strategic and creative branches of team for our national client Digitas North America’s Campus Program

• Organized all group communication and campaign deliverables

• Served as the client point of contact

ASSOCIATE STRATEGY DIRECTOR

Syracuse, NY | Sept. 2023 - Dec. 2023

• Managed and oversaw team of strategists for local client Manlius Cinema

• Led work in campaign research, planning, and measurement

• Presented final pitch to agency executive board

STRATEGIST

Syracuse, NY | Jan. 2022 - Dec. 2022

• Researched clients’ audience psychographics & behaviors

• Developed insights using audience research and the client’s ask

• Compiled communications brief with KPIs and a media plan for clients Gigi’s Playhouse and Apex Entertainment

FACTORY PR

FASHION PUBLIC RELATIONS INTERN

New York, NY | May 2024 - Aug. 2024

• Updated fashion press tracking lists, clippings, and weekly reports for clients ASOS, Chico’s, White House Black Market, Soma, John Varvatos, Rebag, and GU

• Assisted in execution of large-scale experiential events for Ray-Ban and IKEA with VIP gifting for influencers

• Wrote pitches to fashion editors and maintained media lists

• Managed sample inventory and created line sheets

HIGHR COLLECTIVE

DIGITAL MARKETING INTERN

London, United Kingdom | Jan. 2024 - May 2024

• Produced cross-channel content for Instagram and TikTok resulting in +60.9% accounts reached and +1,196% video views

• Coordinated influencer seeding strategies through Shopify

• Assisted on set for product and editorial photoshoots

THE DAILY ORANGE

DIGITAL DESIGN EDITOR

Syracuse, NY | Aug. 2023 - Dec. 2023

• Created data visualizations for the digital issue using principles of hierarchy, balance, & contrast

• Concepted visual ideas from writing team’s pitches weekly

• Grew proficiency in the Adobe Creative Suite

KAPPA ALPHA THETA, CHI CHAPTER

ONLINE MEDIA DIRECTOR

Syracuse, NY | Nov. 2022 - Dec. 2023

• Curated the chapter’s social media: Instagram and TikTok

• Managed all recruitment marketing materials with a created schedule

• Partnered with Diversity, Equity, and Inclusion Chair to craft DEIA communications

TALENT RESOURCES

SOCIAL MEDIA MARKETING INTERN

Remote | Jan. 2023 - Jun. 2023

• Curated social media assets for TR’s Instagram, Twitter, & LinkedIn

• Produced monthly content planning calendars and wrote copy

• Monitored engagements on TR’s social media using in-app analytics