SOLVE(D) | OMNICOM MEDIA

ASSISTANT MEDIA BUYER, DIGITAL INVESTMENT

New York, NY | Sept. 2025 - Present

• Support the planning and execution of media campaigns across display, video, audio, OOH, print, email, and emerging channels

• Collaborate with internal planning teams and external partners to translate campaign strategy into tactical activation

• Manage campaign workflows including RFPs, insertion orders, and billing

• Track and evaluate campaign pacing and effectiveness for optimization

AAF NATIONAL STUDENT ADVERTISING COMPETITION

STRATEGIC PLANNER, SYRACUSE TEAM

Syracuse University | Jan. 2025 - May 2025

• Created a 1st Place, $75M integrated campaign for AT&T, rooted in audience insights and generational trends

• Conducted qualitative and quantitative target audience research

• Developed a full strategic measurement framework with KPIs

• Performed XR lab biometric testing for sentiment measurement

TNH AD AGENCY

STRATEGY DIRECTOR

Syracuse University | Dec. 2024 - May 2025

• Managed agency’s strategists across six different accounts

• Held weekly agency-wide planning workshops for junior members

• Reviewed and refined all account creative briefs before sharing with the Creative Director

PITCH TEAM ACCOUNT MANAGER

Syracuse University | Sept. 2024 - Dec. 2024

• Aligned strategic and creative branches of team for our national client, the Digitas North America Campus Program

• Organized all group communication and campaign deliverables

• Maintained project timelines

ASSOCIATE STRATEGY DIRECTOR

Syracuse University | Sept. 2023 - Dec. 2023

• Directed strategic development for a Manlius Cinema campaign

• Led campaign research, planning, and measurement

• Presented final pitch to executive leadership

STRATEGIST

Syracuse University | Jan. 2022 - Dec. 2022

• Uncovered audience behaviors and insights using syndicated platforms

• Wrote communications briefs and media plans for clients Gigi’s Playhouse and Apex Entertainment

FACTORY PR

FASHION PUBLIC RELATIONS INTERN

New York, NY | May 2024 - Aug. 2024

• Pitched to fashion editors and journalists while maintaining media lists

• Tracked press for clients ASOS, Chico’s FAS, John Varvatos, and GU

• Assisted in executing experiential events and influencer activations for brands including Ray-Ban and IKEA

HIGHR COLLECTIVE

BEAUTY DIGITAL MARKETING INTERN

London, United Kingdom | Jan. 2024 - May 2024

• Produced cross-channel, social-first content for Instagram and TikTok resulting in +60.9% growth in accounts reached and +1,196% video views

• Coordinated influencer seeding strategies through Shopify

• Contributed to on-set production for product photoshoots

THE DAILY ORANGE

DIGITAL DESIGN EDITOR

Syracuse, NY | Aug. 2023 - Dec. 2023

• Concepted visual ideas from the writing team’s pitches weekly

• Created data visualizations using principles of hierarchy, balance, & contrast

• Grew proficiency in the Adobe Creative Suite

KAPPA ALPHA THETA, CHI CHAPTER

ONLINE MEDIA DIRECTOR

Syracuse University | Nov. 2022 - Dec. 2023

• Curated the chapter’s social media: Instagram and TikTok

• Managed all recruitment marketing materials with a content calendar

• Partnered with Diversity, Equity, and Inclusion Chair to craft DEIA communications