Tidal music had a lot of questions about their target audience.
This is what we found out.
Qualiative Research Findings
Through interviews, we uncovered what factors make college students join certain music streaming platforms and what factors make them switch from platforms they may be loyal to.
Quantitative Research Findings
Through syndicated data and surveys, we came to understand Tidal’s brand positioning and discovered how our target audience responded to current advertising messages from Tidal.